Umpqua has been producing the highest quality flies—in fact, the company is only interested in bringing the best to market. So, how do we insure that our quality is actually the highest?

First and foremost—our fly selection is extremely extensive and extremely picky. Many of Umpqua’s flies are created by our Signature Royalty Tyers. We select the best flies that come from extremely talented and innovative tyers. The submissions are put through their paces—on and off the water. Read more about the process in our next article. Once a fly is selected by our Fly Selection Committee, we work closely with the tyer to make sure the design specs are exact. That way, our factories can (practically) perfectly produce their bug. Continue reading “What it takes to be an Umpqua Fly”