Our Best is Just Around the Bend

It’s amazing how quickly time goes by when you’re having fun! In what seems like a blink of an eye, we find ourselves celebrating the 12th anniversary of this crazy ride we call AvidMax. 12 years! In that time, we’ve added new people to our tight-knit team, built strong relationships with some of the world’s most recognized brands, and have been fortunate to serve the best customers that any business could ask for. Because of your support, AvidMax has evolved to become more than just a marketplace, but a destination where fellow fly fishing enthusiasts and all who enjoy the outdoors can find what they need.

We realize that doing what we love is a privilege, so we’re continually re-examining every detail of our business in order to better serve our customers. We want AvidMax to have a special place in the hearts and minds of those who respect and enjoy nature just as we do. In that spirit, we recently embarked on a unique journey to delve deeper into what AvidMax really means to our customers, our business partners, and our team. We listened to feedback, good and bad, from a variety of stakeholders from around the country, who generously lent us their time, insights, and honest opinion. The ideas, feedback, and encouragement that came out of this process was remarkable, and truly appreciated.

After months of hard work, this process culminated in some noticeable changes that build upon what we’ve built over the past 12 years:

1) We’ve committed to providing more valuable content in a variety of areas from gear reviews, to fly tying tutorials, to curated product collections specific to your next adventure.

2) We’ve created a new brand identity that reflects our passion for fly fishing and the great outdoors.

3) We’ve updated the technology behind our website to promote a simple and friendly user experience.

4) We’ve upped our commitment to protecting the planet, its ecosystems, and inhabitants, while contributing to our local community through our volunteering efforts, contributions, and advocacy for programs we believe in.

In addition to these changes, you’ll still benefit from the great selection, fair prices and great value we offer ever day. As always, we’ll continue to seek out new ways to better the lives of our customers, their families, our business partners, and fellow AvidMax team members. We promise to conduct our work aligned with our company mission and values, and hope that you’ll visit us often either online or in our retail store. Finally, we’d like to extend a huge thank you to all who have contributed to what AvidMax is and what it will become. And while we couldn’t be happier to be celebrating 12 years in business, like any adventurer, we believe our best is just around the bend.