Editor’s Choice: Favorite New Gear

Editor’s Choice: Favorite New Gear

This time of year is among the most exciting for us at AvidMax. The fishing is still great, the holidays are around the corner, and the latest and greatest equipment and apparel from top-notch brands is arriving daily. With so many innovative, new products available to meet the needs of fly fishing and outdoor enthusiasts, there is no shortage of selection, features, and styles to match your personality. Now is the perfect time to stock up for your outdoor adventures or get a head start on holiday gift buying, so we figured we’d offer up some our top picks for your consideration.

New Arrivals from Howler Brothers:

Howler Brothers Harker’s Flannel Long Sleeve Shirt

Howler Brothers Harker's Flannel Long Sleeve Shirt Review

No shirt can match the versatility, ruggedness, and protection from the elements like a trusted flannel. Howler Brothers Harker’s Flannel is best-seller—for good reason. This shirt is packed with features that allow you to go toe-to-toe with Mother Nature: reinforced elbow patches, a right shoulder hunters’ yoke, and custom metal buttons. Brushed for softness, the Howler Bothers Harker’s Flannel combines style with comfort, which is something we really love about this brand. Continue reading “Editor’s Choice: Favorite New Gear”

Fly Fishing: The Season of Orange

Fly Fishing: The Season of Orange

Halloween is around the corner and it seems that everywhere you look you can’t escape the color orange. While changing leaves, pumpkin patches, and snack-sized peanut butter cups abound, for fly fisherman, the color orange presents a different appeal—one that triggers a ferocious take, the arching bend of the rod, and the screeching sound of line peeling from the reel. Everyone’s go-to fall color is universally appealing for both humans and fish alike.

As the weather cools and you hunker down in your fly tying cave before sneaking out for some pre-winter time on the water, it’s important to embrace orange and use it to your advantage. Here are four great ways to put a little more orange into your fly box. Continue reading “Fly Fishing: The Season of Orange”

Detailed Look at Our AvidMax Apparel

For a long time, we have wanted to create some functional performance apparel that people could wear while enjoying their favorite activities. Finally, after a ton of planning, research, and meetings, AvidMax is proud to launch our 1st edition AvidMax Apparel!

We partnered with Ouray Sportswear (pronounced “Ooo-ray”), a local company based out of Denver, to create our very first apparel line, and we are so glad we did! Ouray has been making clothing since 1965, and we have found their quality and comfort level to be excellent. We are proud to pass that experience and quality to you.

We brought in a selection of different pieces: men’s shirts, women’s shirts, performance long sleeve shirts, hats, and a super comfy hoody to complete the collection!

Read on to learn more about our new apparel line!

Also, through Feb. 28th save 20% off* all AvidMax apparel! Use coupon code: AVID20 Continue reading “Detailed Look at Our AvidMax Apparel”