This time of year is among the most exciting for us at AvidMax. The fishing is still great, the holidays are around the corner, and the latest and greatest equipment and apparel from top-notch brands is arriving daily. With so many innovative, new products available to meet the needs of fly fishing and outdoor enthusiasts, there is no shortage of selection, features, and styles to match your personality. Now is the perfect time to stock up for your outdoor adventures or get a head start on holiday gift buying, so we figured we’d offer up some our top picks for your consideration.

New Arrivals from Howler Brothers:

Howler Brothers Harker’s Flannel Long Sleeve Shirt

No shirt can match the versatility, ruggedness, and protection from the elements like a trusted flannel. Howler Brothers Harker’s Flannel is best-seller—for good reason. This shirt is packed with features that allow you to go toe-to-toe with Mother Nature: reinforced elbow patches, a right shoulder hunters’ yoke, and custom metal buttons. Brushed for softness, the Howler Bothers Harker’s Flannel combines style with comfort, which is something we really love about this brand. Continue reading “Editor’s Choice: Favorite New Gear”